Tuesday, April 5, 2011


The advertisement I chose is a television advertisement for the HP Touchsmart PC: a touch-screen computer.  It starts out zooming in on a young man in a dark place.  He raises his hand and with a flick of the wrist violins kick in, playing a fast paced, intense concerto. He lowers his hand and both the music and he fade away into the darkness.  He raises his hand again and begins conducting the music, along with a visual explosion of computer-like images, such as document icons folded like paper airplanes, flying into the sky, exploding like a firework, and raining down in a shower of letters.  The man is in control of everything around him.  The image then zooms out as the man in the room appears on the computer screen, and a hand appears and conducts the images on the screen, just like the man in the beginning.  A voice comes on and says, “The computer, as you’ve never felt it before.”
This commercial is really trying to tap into people’s creativity, and also shows you how much power and control you can have if you buy this computer.  This advertisement falls under Fowles’ category of the Need for Aesthetic Sensations.  Playing the classical music and having this incredible artistic dream world really tries to show people how creative and free they can be if they have this computer.  I believe this advertisement also falls into the category Need to Dominate.  Having the man conducting all of the events around him is showing that, with this computer, the power is in your hand and the possibilities are endless.  I think this is a very effective advertisement.  The creativity of this ad will get people to pay attention and wait to see what the product is that they are selling.   It is very intriguing and very visually appealing throughout the entire advertisement.

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